Behind the Scenes: ABC World News Now at Sweet Revenge for National Cupcake Day!

December 15th, 2014
Sweet Revenge Nog Cupcake

Sweet Revenge Nog Cupcake

I count my blessings as a small business owner. Several weeks ago, I heard from ABC World News Now producer Janine Elliot who reached out to discuss the possibility of being featured on their show for National Cupcake Day. I asked how she knew about my restaurant & wine bar, Sweet Revenge®. She explained she’d researched the best of the best in cupcakes and Sweet Revenge was tops on the list. What an honor!

We talked about ideas for the tv segment, and then I sent her a brief pitch on how we could feature the making of our holiday cupcake The Nog (eggnog cake, spiced cream cheese frosting, grated nutgmeg dusted on top) and taking show host Tina Trinh through our cupcake, wine & beer pairings.

To film a segment efficiently, we deploy some smarty prep up tricks. We mise out batter and frosting ingredients ie have them pre-measured out and ready for filming. We bake off a tray of cupcakes that doubles as b-roll for when the producers want to pull a freshly baked tray coming out of the oven, and its also used when demonstrating our decorating techniques. ABC World News Now Filming at Sweet RevengeOur frosting is at the appropriate temperature for easy decorating along with a filled piping bag. We plan out the cupcake, wine and beer pairings in advance with the show host so there is a smooth, organized work flow and everyone is on the same page as to what to expect. What you see Chef Danielle Falcon doing on the segment in a flash requires her to do the legwork in advance.  She and I talk through the anticipated order of events for the morning and any contingency plans that may be needed.

Marlo Scott & Tina Trinh ABC World News NowWhen it’s time to do the pairings, we pick out the “beauty shots”, ie the creme de la creme of our cupcakes (yes, it’s true there are some that are better looking than others….but they all taste the same, ha!) and we get just the right angle for the camera lens. Our signature rustic parchment paper and mohawk design require just the right positioning to look maximum delicious for the camera. Who woulda thunk that making some cupcakes and having a silly good time enjoying them with booze would require planning?! Indeed, we leave very little to chance when doing these amazing show segments.

It’s always such a good giggle when the show host tries the cupcakes with their wine & beer pairings and gets that “a-ha” look on their face acknowledging they taste the magic. I LOVE creating that moment.

Working with producer Janine & show host Tina Trinh at ABC World News Now was such fun and they were a delight to work with. Although they couldn’t try the alcohol on camera, I convinced them to take a sip and a bite afterward, guilting them with the fact that we were just going to sadly throw everything out after they left! They loved the pairings, and I received lovely emails afterward about the filming.

Yesterday we dropped off cupcakes  to ABC’s studios so that on-air show hosts Reena Ninan and TJ Holmes could enjoy them during the segment that aired early this morning. I’m eternally grateful to ABC World News Now for choosing Sweet Revenge for their Insomniac Kitchen show today.

Celebrate National Cupcake Day today December 15th by joining me for our outrageous cupcake, wine & beer pairings! I think every day should be celebrated with a cupcake, and a wine or beer pairing of course :) )!

WATCH THE ABC WORLD NEWS NOW SEGMENT!

cheers,

Marlo

 

 

Marlo Scott is on ABC World News Now for National Cupcake Day!

December 15th, 2014
Marlo Scott on ABC World News Now at Sweet Revenge

Sweet Revenge Owner Marlo Scott, Chef Danielle Falcon, ABC Producer Janine Elliot, ABC show host Tina Trinh

We are thrilled Sweet Revenge® and owner Marlo Scott are featured on ABC’s World News Now in celebration of National Cupcake Day today, December 15th!

Watch the Insomniac Kitchen segment that ABC filmed at Sweet Revenge® with Tina Trinh. Chef Danielle showed the behind-the-scenes scoop on how we make the Nog cupcake (eggnog cake, spiced cream cheese frosting, nutmeg dusting) for the holidays. Marlo and Trina have fun with cupcake, wine & beer pairings although Tina has to do the virgin ie non-alcohol versions :) .

Massive thanks goes to ABC producer Janine Elliot for choosing our restaurant & wine bar (and cupcakes, wine & beer pairings!) for their show!

WATCH MARLO SCOTT & SWEET REVENGE ON ABC WORLD NEWS NOW INSOMNIAC KITCHEN

Burger Me Up Scotty – Our Signature Burger Now Served at Brunch!

November 29th, 2014

Sweet Revenge Signature BurgerWoop woop! After hearing from our patrons who know & love our Signature burgers on the weekdays, we are pleased as punch to let you know they are debuting them THIS weekend on brunch!

Our 100% local beef patties are topped with caramelized onion marmalade, a crispy rosemary potato haystack and a choice of ooey gooey sharp cheddar or Jarlsberg cheese. They are served on toasted English muffins with a shmear of herb butter (aren’t we tres fancy? ;) ) and come with our oven baked cracked black pepper & Kosher salt Idaho fries.

 

 

Sweet Revenge Signature Burger with Santa Rita Chardonnay & Blanche pairingsDepending on whether you’re having a Cheddar burger or Jarlsberg burger, we also have wine & beer pairings to complement the world’s greatest burger experience! We recommend our San Huberto malbec (Argentina) and Blanche de Bruxelles (Belgium) for the cheddar burger. We pair our Jarlsberg burger with Santa Rita Chardonnay and also Blanche de Bruxelles.

Join us for brunch peops!

Burger me up Scotty!

cheers,

Marlo

Power Fuel Up with Us for Your Power Shopping on Black Friday!

November 28th, 2014

Sweet Revenge Signature Burger with JarlsbergThe biggest shopping day of the years demands energy, your gameface and mega resilience to brave manic crowds for all the insane deals. Fuel up on this chilly day with our mouth watering Signature burgers, outrageous Belgian waffles with bellini & beer pairings, and our hearty chicken pot pie skillet.  And of course it goes without saying, a little sugar buzz ala our cupcakes is frankly just good for your inner shopper’s soul :) .

My restaurant & wine bar Sweet Revenge® is hear for all your fuel up needs. We will help you power through Black Friday shopping!

cheers & happy power (eating) & shopping!

Marlo

Sex & Cupcakes: Rachel Kramer Bussel’s Book Launch Party!

November 13th, 2014

Rachel Kramer Bussel Sex & Cupcakes Book Launch Party at Sweet RevengeWe are thrilled to host the “Sex & Cupcakes” book launch party of acclaimed cupcake expert & erotica writer Rachel Kramer Bussel. Join us on Monday 11/17/14 from 6-8p to meet this accomplished, successful & incredibly talented author and co-founder of Cupcakes Take The Cake.

From 6-7p, her Publisher Thought Catalog is generously sponsoring an open bar, the first 24 cupcakes and giving away 25 of Rachel’s e-books.

Rachel will be signing post cards of her e-book cover. This is a must attend event.  Sign up now at Rachel’s Facebook event page!

See you at this fabulous night celebrating her juicy collection of essays!

Sex & Cupcakes Book Launch Party with Rachel Kramer Bussel
Nov 17, 2014 6-8p
Sweet Revenge
62 Carmine Street, btwn Bedford & 7th Ave, West Village
NYC, NY 10014

BUY TIX NOW! Halloween Fright Night Bash at Sweet Revenge!

October 15th, 2014

Halloween 2014 Party at Sweet RevengeJoin us for a KILLER Halloween at Sweet Revenge®!  We’re the only joint in NYC with unlimited cupcakes, an open bar (select wines & beer), spooky sangria & deadly salty bar snacks for just $45 (pre-fixe 8-10p; party goes until 2a or the last ghoul standing). Buy in advance and save yourself $5 BLOODY bucks at the door.

Don’t be SPOOKED by eating a HORROR show of cupcakes & drinking CREEPY CRAWLY sangria. Yes, this is TERRIFYING. Only the skilled & the fierce will dare enter FRIGHT NIGHT at Sweet Revenge® on Friday, October 31st, 2014!

NYC’s famous Halloween parade is just 2 short blocks away at 6th ave.  Watch it start and then get your FREAK ON with us!

BUY TIX NOW for only $45!  $50 at the door btwn 8-10p for pre-fixe.  $20 cover after $10p. Tickets are limited, so don’t miss out! BUY NOW!

Must be 21 or older to buy tickets and enter. Once purchased, payment is NON REFUNDABLE. Sales tax added to final order.

Sweet Revenge
62 Carmine Street (btwn Bedford & 7th Ave, WEST VILLAGE)
NYC, NY 10014

Getting our A at Sweet Revenge

October 6th, 2014

Marlo Scott A Grade at Sweet Revenge in NYCIn small business, you are held accountable, and rightly so, to standards that are in the best interests of employees, customers, and your local community. In NYC, we undergo a rigorous scrutiny by the Department of Health (DoH) every year. Talk to any restaurant owner in town, and they will share their war wounds and the whispers about epic inspections at other establishments. NYC has a letter grade system that results in the inspector placing a prominently displayed grade card on the restaurant front so everyone knows their review.

We recently had our inspection at my restaurant & wine bar Sweet Revenge®, and I’m pleased as punch to brag we got an A. I’ve had an A since I opened 6 years ago; however, every year it has gotten more difficult and the inspections are ever more relentless.  I have an open kitchen, so 100% of the time everyone can see into our operations. Downstairs in the basement, I can confidently invite guests in, also at any time. I can assure you that this is uncommon in my industry. What makes me confident is that my staff uses a Department of Health checklist I created for them.  This form is based on the city’s Department of Health guidelines and feedback from my many conversations with inspectors through the years. My front of house ie bartenders/baristas, back of house ie chefs and the facilities crew accomplish their DoH responsibilities upon arrival every day. A closing checklist ensures cleanliness at the end of the shifts and end of the night.

When I was growing up, I took great pride in studying hard and getting straight As. No amount of  studying can prepare you for one of these DoH inspections. Getting an A requires a full-team effort giving a full-court press every day without fail. I appreciate my wonderful staff for taking these standards seriously and upholding them. Although these checklists don’t make me a popular boss, they teach staff to hold themselves to the highest standards and not accept less. This will serve them well as they embark on their own entrepreneurial paths down the road or work anywhere else.

I think Anthony J D’Angelo sums it up perfectly: “Set high standards and few limitations for yourself.”

High five fabulous team-o-mine! Thank you for doing a marvelous job!

cheers,

Marlo

 

 

 

Halloween Fright Night Party at Sweet Revenge®!

October 3rd, 2014

Halloween 2014 Party at Sweet Revenge

Join us for a KILLER Halloween at Sweet Revenge®!  We’re the only joint in NYC with unlimited cupcakes, an open bar (select wines & beer), spooky sangria & deadly salty bar snacks for just $45 (pre-fixe 8-10p; party goes until 2a or the last ghoul standing). Buy in advance and save yourself $5 BLOODY bucks at the door.

Don’t be SPOOKED by eating a HORROR show of cupcakes & drinking CREEPY CRAWLY sangria. Yes, this is TERRIFYING. Only the skilled & the fierce will dare enter FRIGHT NIGHT at Sweet Revenge® on Friday, October 31st, 2014!

NYC’s famous Halloween parade is just 2 short blocks away at 6th ave.  Watch it start and then get your FREAK ON with us!

BUY TIX NOW for only $45!  $50 at the door btwn 8-10p for pre-fixe.  $20 cover after $10p.

Must be 21 or older to buy tickets and enter. Once purchased, payment is NON REFUNDABLE.

Sweet Revenge
62 Carmine Street (btwn Bedford & 7th Ave, WEST VILLAGE)
NYC, NY 10014

 

Sweet Revenge Candles Inspired By Our Cupcakes!

August 27th, 2014

Sweet Revenge Dirty Candle & Dirty CupcakeIt brings me endless joy to take a big whiff of our Sweet Revenge® candles. They are outrageously delicious, and and they smell amazingly like our cupcakes at my restaurant & wine bar! I picked the Pure (Mexican Vanilla), Dirty (Dark Chocolate Truffle) and Fleur de Sel (Salted Caramel) to start my collection since these are popular cupcakes.

I made these candles using a beautiful soy wax in the kitchen at Sweet Revenge®. The quilted glass jars are quite special. They are recycled from my wedding when I used them as wedding favors for a delicious triple berry jam.

For the Dirty candle, I sprinkled the top with our lovely Valrhona cocoa powder, the same rich dark chocolate used for our Dirty cupcake. The scent is intoxicating.  Rich and luxurious deep dark chocolate notes waft, even as the candle is unlit. I apologize you cannot eat it! As consolation, have a Dirty cupcake :) .

My new candles are available for sale at Sweet Revenge and online at SweetRevengeShop.com. Unlike our cupcakes, we do indeed ship our candles!

“When it comes to chocolate, resistance is futile” (Regina Brett)

Cheers to living life deliciously!

Marlo

Behind the scenes scoop: Belgian Waffle, wine & beer pairings!

August 18th, 2014

Sweet Revenge Red Velvet Belgian Waffles, wine & beer pairingIt’s a handy life survival skill knowing the art of pairing booze and food :) .  I consider this one of my special talents, and I’m proud to say it sure beats patting myself on the back for mastering an excel or powerpoint trick during my ole corporate days.  Most recently at my restaurant & wine bar Sweet Revenge® in NYC, I followed my bartender Charysh’s advice to incorporate our wine & beer pairings onto the brunch menu. I decided to keep it simple to start, knowing we can expand the recommendations in time. So to start, we offer Belgian waffle, wine & beer pairs for brunch and weekday breakfast. I count my blessings for my business savvy & thoughtful staff.  Thank you Charysh for the suggestion and the offer to help me figure them out!

Developing an expertise in this tasty skill is certainly one of my most fave job responsibilities. With 100% confidence, its my staff’s fave to-do with me as well :) . When I developed the pairings for our Mexican vanilla, Red Velvet & Blueberry Belgian waffles, my chef Danielle and I tasted and sipped our way through bellinis, various wines, bubblies and beers around the world.  Tough day at the office I like to joke. Although we’ve been doing cupcake, wine & beer pairings for the past 6 years, I recognize that as a small business owner, I have to keep innovating, providing my lovely patrons with more reasons to stay loyal and in love with my restaurant & wine bar.  Pictured are our outrageous red velvet Belgian waffles (yes! inspired by our Crimson & Cream cupcakes) paired with Belhaven from Scotland and a delightful vanilla bellini.

It’s a constant dance as an entrepreneur, and I’m always learning new moves.  Since the beginning of the year 6 restaurants have failed within 1 block of me. It’s a bit mind-blowing this is happening in year 6 of being in business in my charming and affluent west village neighborhood. My hubby Gurhan and I recently strolled up Bleecker street (a main artery in the village and a massive tourist attraction which is one block away (and yet a universe) from Sweet Revenge®).  This street is also a ghost town of commercial vacancies.  I’m only sort of joking that the art of pairing food & alcohol is a life survival skill. This has been SR’s point of differentiation, and it’s helping us hang in there.

I’m on the hook for letting the editorial community know about these delicious new developments. I’ll keep ya posted so stay tuned for more behind the scenes scoop on their reaction. In the meantime, please come & try & enjoy for yourself. They’re available 7 days a week for breakfast & brunch (and breakfast is served through 2:30p M-F!). Please spread the word, share the love and keep your fabulous social media shoutouts comin’. They’re a huge help, and I really appreciate all the support for my small business.

Cheers to deliciousness,

Marlo