Sometimes I suffer from SR myopia :), a condition that affects my ability to see solutions to my small business issues as I get caught up in the daily to-do’s. Thank the goodness, I am blessed with fantastic friends and family who offer up kickass suggestions that cure me of this. I thought I’d share a few. Enjoy!
Recently, I enjoyed breakfast with a dear friend Joe Cote. Joe is an inspiring entrepreneur who has just launched CapsulePen, a cleverly disguised pill container that looks like a pen. I supported his kickstarter campaign and my mom is going to be the lucky recipient of these at Christmas this year (Please keep this under wraps! :))). Joe and I were noodling on ideas to increase “real food” sales at Sweet Revenge®. One of his fab ideas was to deploy a popup coupon to drive website traffic into foot traffic at 62 Carmine. Can you believe this never occurred to me to investigate? Oyvay! I am currently reviewing StoreYa’s CouponPop app to integrate on the website and also possibly facebook. Stay tuned, I hope to have this badboy installed this weekend, offering delish dinner coupons as a thank you for providing your email address.
Last weekend, my dad treated me to a weekend escape in Florida where I got to enjoy some much needed R&R with my best girlfriend Heather (a friendship going back 40 years!) and her two munchkinas Alexandra & Katherine. Along with splishsplashing with A & K in the ocean and doing hold-your-breath-under-water competitions, I got some great ideas from Heather. My fave was her suggestion to sell pupcakes at SR and offer up a dog walking service. I love the idea of SR being a community spot for dog lovers, as I have been one since I was a munchkin like A & K. Funnily enough in the original business plan, I wrote about pupcakes! My dad suggested I put up a digital picture frame in the window with rotating pictures of our beautiful food. High five Dad on your mega watt idea!
A few days ago, a few of my friends and I pulled off an impromptu catchup at youguessderchester Sweet Revenge®. My dear galpals Nancy Rothschild Gerome aka fancynancy and Marcy Assalone aka marcilicious suggested I move up the “Small Plates” section from the bottom of the dinner menu and put it on the top, renaming it as “Nibbles” or “Appetizers”. They explained the bottom placement felt like “sides” and that’s less glamorous when one wants something to nibble on when sipping vino. They also suggested we add crostinis so I’m going to investigate! Needless to say, I will be in powerpoint this week making changes to the menu!
As a final nod of gratitude, my dear hubby G recently observed patrons doing takeaway lunches from the recently re-opened Grey Dog coffee shop across the street from us. The lightbulb went on and he said we need to get in on the to-go lunch specials game. We brainstormed a shortlist of easy to assemble wraps which will be offered up with a choice of soup or salad. Stay tuned – we will be debuting this fun new grab & go lunch by the end of the month!
Hugs & love to my all my loved ones for their love & support, rah rah rahs & brilliance.