I had a fantastic time with the hosts of Fox & Friends. We chatted about how I got into owning my cupcake, beer & wine bar and the advice I have for aspiring entrepreneurs. My Ink from Chase tv ad got a great shoutout!
Tags: Fox & Friends, Ink from Chase
Hey Marlo. Great article in Entrepreneur. Very inspiring, thank you.
Can I make a suggestion? Instead of “I was on…,” over the long term the brand will probably benefit more from “We were on…” While I understand the want/need for there to be a “front person,” being inclusive (or at least the perception there of) probably trumps that. “We” can be SR. “We” can all of those beyond the immediate staff. “I” just sounds a bit heavy handed, no?
Just a thought.
Thanks for letting me know you enjoyed my cover story in Entrepreneur magazine! When I headline my good news postings, I make it clear for my site visitors and e-newsletter readers what the core focus is to help them navigate through the content. When Sweet Revenge is the subject matter, I put my business name as the lead. The cover story is about me as an innovator and entrepreneur. While the story features my business, its main focus is on me as a small business owner. If a picture of Sweet Revenge would have appeared on the cover, I would have said ‘Sweet Revenge is on the Cover of Entrepreneur Magazine!’. As I am on the cover, my good news announcement header reflects this. In terms of brand building, there is some parallel processing going on. My personal name and my business name are becoming increasingly intertwined. It’s an interesting development that I did not anticipate in my original business plan.
I’m a sole business owner with my life savings and sizable SBA loan at stake that I pay off monthly. I happily refer to what “we’re” doing at Sweet Revenge regarding new menus, recipe development, the staff, events, etc, and I proudly refer to individual staff members by name for extra props. I’m happy as a clam to give credit to my fabulous staff for all their hard work. I do this regularly and frequently.
I hope my note helps clear up any misconceptions or misunderstandings you may have had.
I wish you all the very best and thank you for taking the time to share your thoughts!
Thanks for the reply Marlo.
I could be wrong but I think you’re overestimating people’s capacity to digest multiple messages about multiple brands (i.e., you vs SR vs …etc.). (I won’t address SEO at this time but I assure you Sweet Revenge in the title+content is going to get you more juice than “I”.) One can’t help but wonder if the sum of the parts is less than a single strong and unified whole in the TMI world of today. Is it “we” unless it’s about you? Oh, I see. Interesting… 😉
And while there are a handful of examples of CEO = brand (e.g., Wendy’s, Purdue Chicken, etc.) those combos typically have quite a bit of resources behind them. On the other hand, I suspect that’s not the case with you and SR. Focus also means less for you to manage, eh? If you desire a Marlo brand too, then whip up a website and establish that, no? Speaking for myself, I didn’t come here for a 2’fer deal 🙂
Finally, there is the issue of exit strategy. But maybe that isn’t an issue? Maybe it should be? I guess the question is, are you a small biz owner, or are you an entrepreneur?
I apologize if I sound like a critic. That’s not my intention. It’s just objective third party feedback. Nothing more, nothing less. The article had set a certain expectation and I was (obviously) more than a bit “confused” by what I landed on here. (BTW, I would have emailed you but this site has no contact form. Or did I missing something there too? I’d also suggest configuring WordPress so that comments need to be pre-approved. I believe that’s the typical best practice.)
Let’s amicably agree to disagree. Unlike you, I think people have the intelligence and capacity to digest messaging as long as it’s consistent and cohesive. Virgin and Richard Branson come to mind. Yes they have mega resources, and yes I’m a small business without them. However, at almost 3 years into this crazy entrepreneurial ride, I’m still just at the beginning of all the good stuff to come. I’m experiencing an evolution of how people connect with me and my brand. Based on the number of facebook friends requests and messages I receive to my “personal” facebook page, they aren’t confused about who I am or the business I run. They’re simply wanting to connect, and they are championing both me and my cupcake beer & wine bar. “Whipping up” a separate website on me as a person would be redundant and not a smart investment of my limited resources. Sweet Revenge is my journey for a happy and fulfilling life and my platform to create good cheer for everyone who experiences it. In my blogging, tweets, facebook posts, and e-newsletters, I share intimate elements of my life as a sole business owner busting my ass to grow my brand/business. It’s a very personal journey for me. I tell it authentically. I don’t bullshit or glamorize what it’s like. I have my life savings at stake along with a sizable SBA loan, and I work 7 days a week. People near and far rally around me because I’m just a regular person who bet on myself and am living my dream as a result. I truly appreciate the support I get and consider myself blessed.
Re: my website being SEO – it is. Re: using “I” in the subject line of messaging getting less SEO mileage than “Marlo” or “Sweet Revenge” – good point and thanks for the food for thought. Re: pre-approvals on comments: I don’t want to be a cog in the wheel, and I don’t feel the need given the overwhelmingly positive messages I receive. Exit strategy? Are you gunnin for a powerpoint pitch and a meeting with deal guys for your consulting business? I was in in-house investment banking in my past life so easy there on being pedantic. I welcome facing the challenge Martha and Oprah have with this issue as their names are their empires.
From one entrepreneur to another, I wish you well with your consulting business. Again, thanks for sharing your thoughts.
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