Sweet Revenge® Celebrates 1 1/2 Year Anniversary TODAY!

Greetings and Happy 2010!

Today, Monday, January 11, 2010 I’m celebrating my 1 ½ year anniversary of having the doors open for business at

Viva Cupcakes, Wine & Beer Pairings!

Sweet Revenge Owner Marlo Scott....Viva Cupcake, Wine & Beer Pairings!

Sweet Revenge®, my artisan cupcake, beer & wine bar located at 62 Carmine Street in Manhattan’s west village.  It has been a crazy, great trip so far surviving 18 months as a first-time small business owner in this tsunami of an economy.  I’m damn happy to be making it, enjoying the ride and sharing my 2010 developments to take Sweet Revenge® to the next level.


Website Redesign

To create a dynamic online experience for patrons near and far, I’m re-designing my website (www.SweetRevengeNYC.com) to be search engine optimized.  A talented patron, Mike Robinson, is handling the development.  Sweet Revenge® 2.0 will tie in with Twitter, Facebook and this blog!  The current website has served its purpose as a story-telling platform. But with time comes progress, and it’s time to leverage the site to strategically aggregate site visitors and offer robust content.  You can check out Mike’s work on: http://www.michaeljamesrobinson.com.  I’m a huge fan of his!

Sweet Revenge® Blog

Through my blog postings, I want to share a taste of Sweet Revenge®…the ups and downs of the entrepreneurial rollercoaster, my hilarious regulars who make my place an upscale Cheers, and the minor telenovela dramas that take place.  I’ll talk shop on new recipes, cupcake, wine & beer pairings and the progress I’m making on my 2010 initiatives. To get the blog ball rolling, my postings are in wordpress.  I know this format is allllll kinds of ugly until it can be integrated into the website.   Ahhh the trials as an entrepreneur – getting comfortable with imperfections. The positive flipside to just firing it out there is that it’s a comfy soft launch.  I’ve learned to cut myself slack and accept that it’s better to get a to-do done rather than wait until I can do it perfectly because I can be a heck of a cog in my own wheel.  There’s a never ending list of to-do’s to prioritize and execute on and not enough time or resources as a sole business owner to get everything done. I’m looking forward to Mike integrating this blog content soonly into my website and that’s the way uh huh, uh huh, I’ll like it!


We’re twittering daily about cupcake & booze pairings, new menu items and occasional celeb sightings. Follow Sweet Revenge® at www.twitter.com/SweetRevengeNYC.


The existing Facebook fanclub group Sweet Revenge® is getting a makeover in the first quarter. Stay tuned!

In the Kitchen

Developing a Brunch menu!

The early days of brunch at Sweet Revenge

Brunch at Sweet Revenge

We’re in recipe development mode for our brunch menu which I expect to debut in March.   We’ll be hitting our stride just as the weather gets better and New Yorkers venture out of hibernation. As we develop the recipes, patrons will taste-test on the house and provide valuable feedback. Be sure to stop by Sweet Revenge® on the weekends in January and February. Bring your appetite and no-holds barred opinions!


I just started advertising with Yelp to position Sweet Revenge® as a wine bar, and I’m already seeing signs of success.   It is mission critical that I build the wine bar business to prop up SR during these notoriously slow, cold months and help me hit a stronger stride by spring.  By solidifying the escapist, indulgent experience of pairing wine, beer and cupcakes, I’m capitalizing on my bar’s points of differentiation and will improve core business as a result.

A look back at 2009 and what a year it was!

Sweet Revenge from the street, located at 62 Carmine Street in NYC's West Village

Sweet Revenge at 62 Carmine Street in Manhattan's West Village

I had an amazing first full fiscal year. Thank you to everyone for spreading the word about Sweet Revenge®.  Word of mouth, the blogging community, and the unbelievably great press I received propelled my small business through a tough economy.  I’m so grateful.


Martha Stewart Show – made the Pure cupcake, talked about cupcake, beer & wine pairings. Re-aired in June.



Fox 5 Good Day NY – made the Crimson & Cream for Valentine’s day, talked about Prosecco pairing


The Feedbag.com interview –


Encore Performing Arts Magazine writeup BAMbill (Brooklyn Academy of Music)


NYC’s Department of Juvenile Justice Key Note Speaker for Women’s History Month



Time Out NY Magazine’s 2009 Eat Out Award “Best Case Against the Cupcake Backlash”


Daba Girls writeup – http://www.dabagirls.com/category/daba-support-group-stories/dabit-speak/

Pastry Scoop interview – http://www.pastryscoop.com/thescoop_femme_fatale_0409.html


Bon Appetit Magazine Seville Savory Cake Recipe

WNBC Today in New York segment with DabaGirls.com Laney Crowell



Serious Eats writeup – http://newyork.seriouseats.com/2009/06/dirty-at-sweet-revenge-cupcakes-chocolate-nyc-west-village.html


Fox 5 Recession Friendly Wedding Tips segment


Zagat New York City Food Lover’s Guide – highly rated!

NYC Food Guy writeup – http://nycfoodguy.com/2009/07/08/cupcakes-wine-and-beer/

CupcakesTakeTheCake Blog – Sweet Revenge’s 1 Year Anniversary interview with Rachel



Food Mayhem writeup – http://www.foodmayhem.com/2009/07/sweet-revenge.html


Aug 6th Interview on 101.9 RXP’s The Rock Show w/ Matt Pinfield & Leslie Fram

New York Magazine’s Listing in the City’s Best Ice Cream Sandwiches


New York Magazine’s Grub Street writeup on best cupcakes –


Time Out NY Magazine’s Weekend To-Do


Featured in “Cafe Sweets”, a Japanese magazine, in their Top 10 Cupcake Stores in NYC


GraceNotesNYC writeup for Best Vanilla Cupcake in the City –



The StreetTV.com Small Business Channel Video Interview



AM New York Article “Sinful pair: Sweets, spirits” Oct 23-25 Weekend Issue

Time Out NY Magazine’s Carmine Street profile


Behind The Burner interview – http://behindtheburner.com/video/watch/grown-up-cupcakes-with-marlo-scott-at-sweet-revenge-nyc

Reebok/Real Housewives of NYC PR event at Sweet Revenge


PBS WNET show with Mike Colameco


Time Out NY Magazine’s Top 10 Blind Date Bars List


FriendsEat – http://blog.friendseat.com/cupcakes-are-the-latest-food-trend/

Serious Eats – http://newyork.seriouseats.com/2009/12/sugar-rush-banana-oatmeal-cake-at-sweet-revenge-west-village-manhattan.html